Small Business Marketing for Federal Procurement Opportunities
In planning your marketing plan for the New Year, you may wish to consider the many federal procurement opportunities ready to be seized. How do you find such opportunities? There are many sources for obtaining information on federal procurements, but I wanted to highlight a few of particular interest. A blog by Onvia, a company that helps businesses locate sales opportunities and information, provides good articles on small business opportunities with the federal procurement scorecard and finding government prime contractors for government subcontracting. The U.S. Chamber of Commerce Small Business Nation also has a Government Contracting Toolkit available online, which provides 10 steps to successful bids.
Implementing a systematic strategy for obtaining government contracts can produce substantial revenue results in just one year. An example of whirlwind growth in the government contracts arena is Dovel Technologies Inc., a woman owned small business headquartered in McLean, VA, which was selected as 2009 Contractor of the Year (under $25 million in revenue) by the Greater Washington Government Contract Awards. Dovel provides a broad array of information technology services and solutions, and about 95 percent of its revenue is from government contracts with the bulk of its work in subcontracting. Its upward spiral only noticeably began in April 2008. Congratulations to Dovel - what a difference a year can make!
Teaming with a Large Company to Pursue Government Contracts? Watch Your Small Business' Intellectual Property!
In the current recessionary economic climate, there is one customer that is arguably still spending a lot of money to receive goods and services – the U.S. federal government. For many small businesses trying to team with government agencies, the best approach may be to team with a larger company that can supplement your small business' skill sets, and provide leverage and credentials you may not yet have acquired. In pursuit of these contracts, it is vital to pay attention to your small business’ intellectual property (patents, trademarks, copyrights, trade secrets).
By encouraging teaming of large government contract firms with small businesses, government agencies can benefit. Government agencies fulfill their goal in carrying out the principal tenet of the original Small Business Act (1953) – to encourage and develop small business growth. By consolidating their buy requirements with a single contractor, government agency buyers of goods and services can reduce their administrative burden, program management costs and risks, all while expanding opportunities for small business that result in overall increased competition and the fostering of innovation.
So, what’s in it for the large firms? Well, both small and large companies benefit from teaming. While a small company can tap its larger counterpart’s knowledge, experience and purchasing power, the larger firm gains access to small business set-aside opportunities. For example, by partnering with Service-Disabled Veteran Owned Small Businesses (SDVOSB), large firms can access one of the hundreds of monthly set-aside contracting opportunities for which they would otherwise be ineligible to compete. Also, partnering with a small business can enhance a large business’ relationship with various federal contracting agencies as many struggle to meet their set-aside goals. The mutually beneficial relationship of the teaming arrangement results in a highly-efficient and diversified team capable of winning new business and providing excellent customer service to the government.
Regardless of the mechanics of a large government contractor-small business teaming arrangement, smaller firms – simply because they are small and are eager for new business – have to be vigilant about their intellectual property rights. For example, unbeknownst to many small, high-tech firms is that Section 52.227-11(k)(3) of the Federal Acquisition Rules makes it illegal for a large firm to require a small business it is partnering with on a government contract to give up any IP rights as a precondition to working on the contract. Thus, there is a statutory framework that levels the playing field in negotiations with large firms. This statutory level playing field, however, only applies to patent rights. For a small firm’s innovations protected by trade secret, copyright or trademark, extra vigilance is required when negotiating such agreements to preserve these forms of IP rights.
Annual National Security Small Business Conference on December 2-3, 2009 in McLean, VA
The National Defense Ind
ustrial Association (NDIA) is holding its annual small business conference on December 2-3, 2009 at the Hilton McLean Tyson's Corner, McLean, VA. This conference is a good opportunity for small businesses to participate in an open exchange of information and ideas with senior government officials from the Department of Defense and the Small Business Administration as well as pick up tips to enhance their bottom line.
NDIA provides a legal and ethical forum for the exchange of information between industry and Government on National Security issues, and this year’s conference theme is “Partners for Success: Small Business and the Military.” In addition to learning firsthand about available business opportunities with the U.S. Government and large businesses, some of the other highlights of the conference include sessions on preparing proposals to win more contracts, tips for small businesses on government procurement, and enhancing your business opportunities through organizational branding and strategic communications.
This conference will be valuable to small government contractors in the security industry, and shouldn’t be missed. For registration information, please visit NDIA’s Meetings and Events Webpage.
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